Duma FM programming format target is to deliver good music to listeners and give utmost priority on delivering best quality programs. They have mostly mature and discerning listener. They provide listeners innovative ways of communicating with audiences. The do not compromise on most important elements which are the music and talk. It is an adult contemporarily genre radio station which is covering 60% of the country. They keep listeners engaged through music and talk that is why Duma FM is so popular and has equal music as compared to talk 50% talk and 50% music.
The station broadcast in two language Setswana and English, thus satisfying different cultural backgrounds. There all programs are well presented and well driven. We can say this due to its colorful all programming Duma FM is a family radio station and target audience between 18 to 25 and 49 to 65. Its primary focus on News and Actuality.
STUDIO LINE: 350 0131